Peter Lloyd

Co-Creator:	Animal Crackers, the creative problem solving process for tough business problems.
Website:	www.gocreate.com
Interview:	Right Brain Workouts Explained

Peter Lloyd is the ghostwriter of Marco Marsan's [The Lion's Way] and [Think Naked: Childlike Brilliance in the Rough Adult World]. He is co-author with Steve Grossman of [Animal Crackers].

Peter helps companies invent new products. He was previously the Innovation Activist at BrandStorm, a division of Northlich, one of the leading marketing communications firms in the United States.

Among the innovative idea-generating products Peter has developed for these companies is a collaborative, online process called [Brainline]. BrandStorm currently uses it under the name IdeaSpring.

He has worked as an advertising writer or creative director with big and small ad agencies. On his own he writes [Wild Ideas] radio vignettes and [Right Brain Workouts].

In addition to his own website, Peter has had or has his hands in sites for WebLok, [WonderGroup], Marco Polo Explorers, Think Naked, Marco Marsan, and Diane Iseman.

Peter performs his own [songs] in live performances that fire up passion for the creative process, including [Creative Animal Safaris] at Certified Creative Animal Zoos. He publishes his research on the subject of creativity in [Heads Up!], [QuotAmaze], [Creativity Timeline], and throughout [GoCreate.com].